This advertising gimmick is attention grabbing. We have a few models dolled up from head to foot lying on the floor of the 'crime scene'.
The music was blaring away, the area cordon off. Some crime scene 'investigators' busy snapping photos, while other putting tapes around the bodies to demarcate the position of fallen bodies. All these commotion got the attention of shoppers who all gather around to watch.
Just like a crime scene, each body has a labeling card. But the cards have more information in this case - the address of the fashion boutique shop.
The location of 'murder' was strategic too - right in front of the basement entrance door at the base of the escalators / stairs.
I am quite impress by the creative marketing.