Huawei running fake promotion or ...???

Did Huawei run a fake promotion for publicity gimmick ?  Or was it a very badly planned and executed promotion ? If not how can handsets be sold out in some outlets even before they open for business on the very 1st day of the promotion ?  Notice was put up to redirect customers to bigger outlet which either never even open for business or ran out of phones.  Then police were call in due to the people lingering outside the store and for outlets with large crowd - safety became an issue.

Huawei ran a widely publicized promotion over media of their phone model Y6 Pro 2019 which is selling for $54 instead of the normal retail price of $198. This is to celebrate S'pore 54th national day and give recognition to seniors as only those age 50 and above are eligible.

It is also stated the each person can buy 2 sets. You can buy for an eligible senior as long as you have the his/her IC to show to the sale staff at the 27 concept stores and selected retailers. This promotion offer is to last for 3 days (26 to 28 Jul).


It is reported in the media that Huawei announced at 1130 that some of the stalls will be closed for safety reasons. It was also reported that only about 20 to 30 sets are available for the promotion for stores at Jewel, Vivo, Nex and Toa Payoh. While customer at Yishun was told only 10 sets available and was directed to North Point.

Looking at the timing of the announcement and the number of sets available - Huawei is neither sincere nor serious in their phone promotion . They are not new kids on the block but experience and should know what to expect if they run a promotional offer with large discount.  It is very irresponsible of them to inconvenient the public and cause safety problem in public spaces due to large crowd gathering.  As police were roped in at a few outlets - it only confirm how badly run was the promotion was.

Then they have the cheek to announce there is another promotion on Saturday for their Mate 20 at Challenger outlets.  This is a more costly phone though also comes with large discount.  So is this Y6 Pro 2019 publicity gimmick to pave the way for Mate 20 promotion ?  It was said that the Mate 20 promotion is cancelled. Could it be due to police cautioning them of the public nuisance they have become ?