An advertising agency in Russian came out with this stupid and cruel idea of parachuting a donkey down as their promotion gimmick to popularize a beach resort as a holiday destination.
The donkey was screeching in fear all the way down and nearly drown upon landing. It is so cruel to traumatize the poor animal. This is advertising idea at its worst.
It also send shock wave to those holiday makers at the beach. Children were crying in fear hearing the heart rending screams of the donkey. Any pleasant memory of the beach is shattered forever.
How stupid and cruel some people can be.